Are you familiar with Anthony Robbins’ Personal Power program? If not, you should check it out. I recently dusted it off and started listening to it again.

In the program he talks a lot about the Pleasure – Pain principle. Basically it’s all about how people will do more to avoid pain then they ever will to get pleasure. Like for example, if there is something that we know we need to do, but keep avoiding doing that thing, it means that the pain we associate with doing it is stronger than the pleasure we would get if we did it. So we don’t do it. But, after awhile, an interesting thing happens. The pain associated with NOT doing it, becomes so strong that we end up doing it after all.

This has me thinking about how this applies to Network Marketing and our businesses in general.

For the most part, when we think of what Network Marketing can provide us, we think of all the Pleasure things, like having more money, taking vacations, owning our lives, helping other people and having all the toys we’ve always wanted.

I’ve studied a lot of the leaders on our industry and found that, while all those things are nice and were part of the drive that caused them to be able to have those things, the real reason behind that drive and focus was all the pain of NOT having those things. The pain of working for someone else, the pain of seeing their kids stuck in daycare, the pain of constently stuggling to pay their bills and the pain of seeing others succeed who were really no more talented, educated or lucky than they were.

It’s the pain that drove them.

That’s what I think is sometimes missing from those that aren’t succeeding with their business. They haven’t associated enough pain to NOT succeeding.

One of the things I always encourage members of my team to do is to figure out their “Why” and most people’s “Why” is something like making more money, or give to charity, or stop working at a job. While all those things are great, I believe they aren’t enough to really motivate them. I can instantly tell a person’s committment level based upon their “Why”.

I’ve received some really powerful ones. Ones that have made ME cry. Those are usually the people that see success.

What I’m suggesting here is that those with the most pain associated with not succeeding are actually more likely to succeed than those that just focus on the pleasure success will bring them.

So what should we do to find that pain? Ha ha, I never thought I’d want people to find and focus on pain, but this is very important.

Make a list.

Write down all the reasons why you MUST NOT FAIL.
Write down all the things that are painful about where you are right now.
Write down all the things you will not settle for.
Write down all the things that will happen if you don’t succeed in your business.
Write down all the names of the people who say you can’t do it, and along side those names, write what they’ve said to you.

I believe that once you have this list and review it daily, it can be just as important as your list of goals. The goal is what you want. The “Pain List” is what will drive you there.

So don’t wait, go make your pain list. Think of how much it will hurt you if you don’t.

To Your Success, Because Your Success Matters!

David Haines
(215) 268-6696 Anytime!