What To Say To The Product-Driven Prospect

I was talking to Michael Dlouhy the other day, and asked him how he handles people who only want to be in company with the greatest product since sliced bread.

Here’s his answer:

If you’ve been in network marketing very long, you’ve run into plenty of prospects who are totally focused on ONLY joining a company where they can sell a product they love.

I tell them, “Look. We have 30 products. You don’t have to use them all. You don’t even have to like them all. Matter of fact, we have a Woman’s Formula that helps balance out the hormones. Guess what? I don’t use the product. I don’t use that one. My wife does. She loves it. We’ve got hundreds of women who buy that product. They love it. I don’t have to use it.”

And That Makes Them Realize How Stupid It Is -

- that they have to love the product. Right there. And if it’s a woman – guess what?¬ Our company¬ has a Men’s Formula! It’s for the prostate.

And last time you checked, you didn’t have a prostate, because you’re a girl. But guess what? I’ve got a lot of guys that buy that product.

Another one I’ll talk about is our product that helps balance blood-sugar. I ask them, “Do you know anyone who has hypoglycemia, diabetes, low blood sugar, a sugar problem?”

“Yeah.”

“Great. Do you think that person would like to know about a product that’s all-natural, it’s been proven to help re-build the pancreas, and¬ will help them to use less insulin, and maybe even get them off of insulin?”

“Oh, yeah!”

You Don’t Have To Have Diabetes To Sell the Product, Do You?

Make it so ridiculous, they get it. I’m telling you, this is magic. People will come to you and they’re totally focused on finding a product that THEY love.

But that is NOT the way to build a long-term, successful, profitable business. When I hear that, I’ll tell them, “Well, then, go get diabetes. Go get diabetes, and this stuff will help you fix it. OK?

And of course, they laugh. It’s a ridiculous solution. But it makes them realize that the attitude that they MUST love the product is also ridiculous.

To get them into your company, tell them why YOU joined. Why did you join this company, this team, this sponsor.

I did a call the other day with a lady who is married to a heart surgeon. If I told you what they have to pay in insurance for him to stay in that business, it would blow your mind. Basically, he’s working for the insurance company.

So they need another income. They have to get something going. The first thing she said was, “Well, I’ll have to try the products first to see if I like them.”

And I went right into the Women’s Formula. I went right into diabetes. And I asked her,

“Do you have diabetes?”

She said, “No.”

I told her, “Well, you don’t have to go and get diabetes to sell a bunch of this product.”

And she got it. She joined on the spot. She figured she’d just try the product but instead, she got the idea. Now she’s in the business.

Do I ask people to join? Do I push them? Do I twist their arm? Do I say, “Get in now and you’ll be rich by Tuesday?”

No. I present the case for my company & our team. The prospect makes their own decision. Mostly, they ASK if they can join. It comes from THEM. How could anything be more powerful?

Sometimes you just have to make them beg.

To Your Success, Because Your Success Matters!

David Haines
(215) 268-6696 Anytime!

Hi, My name is David Haines, and I live in Doylestown, PA just north of Philadelphia. Thanks for visiting my Blog. I hope that I can be of service to you. My purpose in life is to help other Network Marketers save themselves Years of Failure and Frustration. It doesn't matter what company you are with, I am happy to help and share what I've learned so you can achieve the same success as I'm experiencing.
David Haines
View all posts by David Haines
(215) 268-6696

Related posts:

  1. How To Handle Some Tough Prospect Questions
  2. Is Your Network Marketing Product Dead on Arrival?
  3. The 5 Pillars Technology – Pillar #3 – Remarkable Product, Reasonably Priced
You can leave a response, or trackback from your own site.

6 Responses to “What To Say To The Product-Driven Prospect”

  1. David Sharp says:

    Good post as one of my mentors is keen on saying “never stop prospecting”, it’s so true. As you say one doesn’t have to particularly like the product to promote it, but if you do really like it then surely you can promote it with much more passion.

    Dave

  2. I’m just glad I learned something new today. Really good move, making them realize that really do want to do those things. I think it’s part of a marketer’s job, letting people hear what they want to hear and making them do what they thought they didn’t want to.

  3. Richard says:

    Hi David! This is an eye opener to marketers who are lack of self confidence. They should learn how to promote their product to people. They should not focus on a particular prospect. We are all prospective customers! If a person is not the one who can use your product, maybe his/her parents, relatives or friends. So offer and offer your product to everybody.

  4. Hi David,

    love that. I love that approach that people can share products they don’t use for themselves because they don’t need or because it doesn’t make any sense for them – like a woman product for men and vice versa. In these cases, we still can share stories about how these products helped other people.

    Thanks for sharing your insights.

    Be blessed

    Oliver

  5. Very refreshing! Just about every book on marketing will tell that you have to like and use a product to be able to sell it. You just need to be able to make people realize they need your product. If you can do that you have a golden career ahead of you

  6. Jeric says:

    This is indeed true. Unless a person knows how to market effectively without trying the product themselves, they won’t do good by just loving it.

Leave a Reply