We all know that stories are a great way to help someone relate to our message. Our prospects are no different. Telling your prospect a good story can be very effective in opening the door and leading to further discussions about starting a home-based business. Many have used this 2-minute story very effectively to get started building their Network Marketing Business.
I’m going to show you the exact 2-minute story that I use. If you’d like to adapt it to your story, you will need to change all the sections in RED to Your Information.
For this training scenario, let’s say that I’m at a restaurant and the Waitress/Potential Prospect has come over to greet us.
Waitress: Hi, my name is Cheryl and I’ll be taking care of you tonight, can I start you off with something to drink?
You: Hi Cheryl, you sure can, but first, would it be okay if I asked you a question?
You: Well Cheryl, I wanted to ask you if this was a career for you, or are you open to other possibilities.
Waitress: This is just a job for me while my husband finishes school. I’m always open to other possibilities. Why?
You: Well, I got a good story, it takes about 2 minutes. It might make you a lot of money and it might not, would you like to hear it when you have the time?
Waitress: Sure, I love a good story. It’s not busy at the moment, so if it’s only 2 minutes, tell me now.
Cheryl has now become a Prospect.
You: If you never had to go to work again, would that be okay?
Prospect: Of course, that would be lovely, but I still need to get a paycheck. (Cheryl is creating a vision in her mind.)
You: Well, I felt the same way. My job interferes with my life, I can’t get the time off I need, and I spend hours commuting every day.
So I decided to start some sort of home-based business so I wouldn’t have to spend all of my time at the job the rest of my life.
I got to figuring … I only need about $60,000 a year to replace my take-home pay, so I went looking for a business that had a simple system and was easy to learn how to do!
You know how a lot of people are always dieting, drinking energy drinks like Red Bull, and a lot of people take vitamins and are interested in natural health?
You: There is a company called Vitamark that has cool versions of these products that people really like.
They have some cookies that dieters love to eat to manage their weight, an energy drink about 1/3 the price of Red Bull, but gives you a better buzz, and lots of vitamins and healthy things people buy from them all the time.
Well, Vitamark has this Freedom Magazine and on page 15 it says that to earn $60,000 a year, I would need approximately 300 people using the Vitamark products, and then I’d never have to go to work again.
Now, I don’t know how to get 300 users of the products now, but I can learn.
Hey, I learned how to drive a car, learned to be a parent, learned all about the computer, and I can certainly learn a SYSTEM to get 300 people using the Vitamark products.
(This takes away the objection of I don’t know how to do it, I don’t know anyone, etc. Many people believe they have to know how to do everything before they even start learning.)
So I got to thinking, what’s going to be easier?
Going to work every weekday for the rest of my life, fighting traffic, warehousing the kids in day care, and begging for the time off for vacations?
Or learning a SYSTEM to get 300 people using Vitamark products?
So what do you think?
I love this story because it’s virtually rejection free. If your prospect is interested, they’ll ask for more information and you can give them your card and arrange a future meeting over coffee to explain more.
If they are not interested, they’ll probably say something like, “Well, I like what I’m doing now, so what was it that can I get you to drink again?”
All you have to do at that point is give them your card and say, “Well, if things ever change for you in the future or you know someone who might be looking to make some extra money, give me a call.”
If your prospect is not interested, it’s not a big deal. At least you shared your story and maybe it just wasn’t their time.
But the beauty of a good story is that people remember it long after you tell it. You never know, maybe 2 weeks later your Prospect has a really, really bad day at work and finally decides they need to do something different. They’ll think to themselves, “What was it that person was doing again? I should give them a call to find out exactly how that works.”
So that’s it, remember, since I used the actual numbers and products from my Vitamark business, you’ll need to substitute yours for the items and numbers in red.
Oh, did you notice that I subtly asked for a reference at the end? It’s very important that you do that. Even if it’s not their time, they undoubtedly know someone whose time it is. It never hurts to ask, and you’ll never know if you don’t.
In a future article, we’ll go over the art of asking for a reference. It’s a great way to explode your business.
So I hope this helps and if you have any Questions at all feel free to get a hold of me anytime.
To Your Success, Because Your Success Matters!
(215) 268-6696 Anytime!